A can on the café table.
A character reaches for a soft drink. If the brand and filmmaker agree to feature it, the brand could pay a placement fee.
SCENECENTS / HOW IT WORKS
Put a product in the scene.
Make the scene earn.
Imagine a can of Coke on a café table in a film. If Coca-Cola and the filmmaker agreed to feature it, the brand could pay the creator a placement fee. The filmmaker chooses whether it fits the story, and both sides agree how it appears before filming. That is product placement. This is a hypothetical example, not a Coca-Cola partnership.
Talk about a placementTHE SIMPLE VERSION
From idea to agreed fee.
- 01
Find a natural fit.
A filmmaker has a scene. A brand has a product. SceneCents helps them see whether the product belongs there.
- 02
Agree it before the camera rolls.
The filmmaker approves the creative idea. The brand and filmmaker agree what will appear, where, for how long, what it costs and who can use the finished work.
- 03
Make and approve the scene.
The product appears in the agreed film or video. Both sides check the result and make any required advertising disclosure clear to viewers.
- 04
Get paid under the agreement.
The brand pays the agreed placement fee when the agreed work is delivered. Any extra payment from a link, referral or sale needs its own terms and a way to verify the result.
WHAT COULD GO ON SCREEN?
It is more than a logo.
A jacket the character wears.
A clothing brand could pay for an agreed wardrobe placement. A separate, clearly labelled shop link could also earn a commission if a tracked sale qualifies.
A car that suits the story.
A vehicle maker or dealer could sponsor an agreed appearance. A lead or sale payment would be a separate deal, with its own tracking and terms.
Objects that build the world.
Furniture, a phone, a bag or a venue can also appear naturally. The rights holder and creator decide what is appropriate before a brand pays for placement.
These are examples of possible deals, not SceneCents client campaigns or a promise of earnings. A placement fee comes from an agreement with a brand; views alone do not pay it. The scene images on this site are concept studies.
WHO IS IT FOR?
One scene. Two starting points.
If you make films or videos
Tell us about your scene, audience and the kind of products that would fit. You keep creative approval. A placement only moves forward when you agree the brief and fee.
If you have a product or brand
Tell us what you sell, who should see it and your budget. We can discuss a suitable creator and scene, then agree what a placement would include.
SceneCents is starting with direct project conversations. There is no app to install or automatic payout just for showing a product.
Tell us about your project